Press Conference Baselworld
Baselworld, the world’s most important trade show for watches, jewelry and gemstones, takes place every year in the city of Basel, Switzerland, and brings together watchmakers and jewelers from all over the world. In order to stand out and gain competitive attractiveness, Bulgari expressed their confidence and trust in Events Concept once again this year.
Designing Bulgari’s booth, we made sure to stay in line with the prestigious brand’s identity and making it visible; combining classicism and modernity, creating an emotion that is unique to the excellence of Italian design, and putting a creative spin on the Dolce Vita. We used saffron tones, sensual shapes, sharp lines and velvet textures – all daring choices, yet sophisticated and harmoniously combined. To top it off, we created impressive floral arrangements with exotic and particularly rare flowers such as Orange Cymbidium, Orange Protea, cactus and succulents, all in perfect harmony with the essence of the brand.
All logistics and off-site events were created, developed and produced by our team as well. From the conception and development of the beautiful invitations for Bulgari’s famous Aperitivi on the booth, to the coordination of all hospitality aspects, venue sourcing, installation of a high tech sound system, video and lighting equipment as well as the development of a great scenography for all events, every little detail was cared for by our team.
An inaugural press conference that gathered more than 300 people took place in the presence of Bulgari’s top management, as well as celebrities such as Olivia Wilde and David Alexander Flinn, to reveal two of the brand’s novelties: the Serpenti Seduttori and the Octo Finissimo.
Our team went the extra mile to find the most atypical and trendy venues in Basel for off-site events. The Werk8 was one of them and offered an industrial atmosphere with great volumes and dimed lights, for a very special dinner experience.
In conclusion, it was another dazzling and successful journey for Bulgari in Basel, in collaboration with Events Concept!