The brand FC celebrated the opening of its extended facilities in Geneva! Two years were needed to achieve the construction of an additional 3’000m2 space, and the result is outstanding. The ground floor offers visitors an exclusive chance to go through a Manufacture Experience and to dive into the universe and history of each brand (Frédérique Constant, Alpina et Ateliers de Monaco).
After the Grand Opening’s ribbon cutting ceremony, in the presence of honorable hosts, guests were invited to discover the Manufacture Experience and visit all floors of the new building while enjoying a nice, sunny outdoor musical cocktail.
It was a great honor and a privilege for Events Concept to be part of this historical moment.