Following a successful launch event at the beginning of the year, our adventures with Laver Cup continues. For the official tournament weekend, we have planned, organized and activated events before and during the tournament. First, the “Laver Cup Welcome to the city” public event, where players and captains from both Europe and World teams, along with tennis legend Rod Laver and the Laver Cup Trophy gathered at the magnificent Palais Eynard in Parc des Bastions.
The following day, an exclusive opening Gala Dinner with world top tennis players and VIPs, took place at the Geneva School of Art and Design. Our creative team worked hard to propose a concept matching the Laver Cup’s DNA. The raw sobriety of the building contrasts with the audacity of the scenography and lighting effects of the red and blue, colors of the two teams Europe and World.
Finally, during the Tournament weekend, Events Concept managed and coordinated all Hospitality aspects, and made sure everything went smoothly.