Luxury brand product launch
For the launch of its new timepiece, a famous and prestigious luxury brand wanted to create a real buzz by hosting a sparkling event. To do this, an atypical place in the heart of the city of Zürich was chosen: the art gallery of the artist Nadja Brykina, exhibiting a variety of works such as paintings, illustrations, photographs and sculptures. The different spaces of the gallery have been refurbished and redecorated but the works were left untouched. Our creative team imagined different atmospheres, staying in line with the image of the brand and its new men product. Sobriety, elegance and masculinity were the key words. Nearly 400 guests were present, and objectives were met.