International Motor Show Geneva
Tata Motors’ journey at the International Geneva Motor Show began in 1998, with the Tata Safari, Tata Sierra and Tata Small Car Prototype, and until this day, they are the only Indian OEM to participate. They are a regular exhibitor at this annual event and continue to showcase innovative technologies and futuristic concepts, every year.
2019 marks the 21st year of Tata Motors' association with the Geneva International Motor Show and we were very excited to be, once again, a part of it. Audio-visual high-tech equipment as well as power was provided for the stand during the entire show and a 60-minute countdown to Tata’s press conference and novelties reveal was set to incite visitor’s curiosity. The press conference was live-streamed for the entire world to discover Tata Motors’ next generation of passenger vehicles – four Global and one European premieres.