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Camel

CAMEL’S 60th ANNIVERSARY

THE BRIEF

Turning sixty is an exceptional moment for any brand, so for Camel it was a sparkling and special year. With available artifacts and a story to tell, everything needed to be put together.

THE RESPONSE

Events Concept brought the brand to life through a series of events. An activation that created the opportunity for fans to better understand the history through graphics as well as live props that were custom made for the series of events.