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Infiniti

Q50 Geneva motor show Brand activation

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THE BRIEF

Infiniti wanted to use the Geneva Motor Show platform to activate a series of events for their dealer and press network be it on and off their exhibition stand.

THE RESPONSE

The events concept team successfully implemented a series of events during the GMS Press days in multiple locations.

Starting off with the creation of a dedicated “infiniti” welcome lounge at Geneva airport, guests were then ushered through in VIP style to Geneva Palexpo for a sneak preview on the exhibition stand during which a reveal was orchestrated with acclaimed Cirque du Soleil – all this prior to the exhibition opening.

The following morning all was in place for the official opening of the GMS and the inaugural reveal to Press and visitors

This initial collaboration has since led onto the EC team being called upon in supporting Infiniti on various multiple and exiting projects throughout EMEA.

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