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CFF

Cornavin Train Station Public Inauguration

SAMSUNG CSC

THE BRIEF

After an in-depth renovation of Geneva’s main train station, Switzerland’s’ railway services CFF needed to initiate a new dialogue between retail outlets and regular daily users to re-discover this iconic building.

THE RESPONSE

In a first instance a 2 day live session with Geneva’s premier radio station One FM, drove interest based on travel thematic and retail product presentation with active support from promotional staff.

Further to this success, a campaign was developed to incite public to attend a weekend of events with the participation of Geneva’s musical school HEM and numerous competitions and animations.

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