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Consulate of Japan

150th Anniversary of diplomatic relations

THE BRIEF

As the consulate of Japan celebrates it’s 150th year of diplomatic relations with Switzerland, and as host of honor at the Geneva Book fair, the concept needed  to present culture, traditions and Japanese hospitality in an outgoing manner to public.

THE RESPONSE

An exhibition stand surfacing 1 000m2 designed by renown architect Antoine Muller Moriya was developed at the Geneva Book Fair. The space reflected Japanese culture with a traditional water feature, individual spaces for partner co-exhibitors, bookstore and  presentation stage for featured acts.

Beyond this, Events Concept designed and produced the entire event identity from leaflets through to invitations and printed catalogues.

With over 100 000 visitors, the geneva book fair has become a leading cultural event in Europe. More information : http://2014.salondulivre.ch/fr/simple/a-l-honneur-le-japon-1247

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