Geneva to Dubai Route Lauch
To deliver an Emirates experience that needed to engage, educate and entertain B2B audience for the Geneva to Dubai route opening
The transformation of Geneva Palexpo’s exhibition hall into an Emirates hospitality structure that included live demos for product showcasing of the the first class and business class suits, an amphitheater with an impressive full HD 40m. projection screen and finally a dining experience with the finest cuisine and unique entertainment !
The 700 guests including tour operators, freight and end-u involved in the transportation sector participated in a unique and memorable staged event that celebrated in style the route launch.