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Emirates

Geneva to Dubai Route Lauch

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THE BRIEF

To deliver an Emirates experience that needed to engage, educate and entertain  B2B audience for the Geneva to Dubai route opening

THE RESPONSE

The transformation of Geneva Palexpo’s exhibition hall into an Emirates hospitality structure that included  live demos for product showcasing of the the first class and business class suits,  an amphitheater with  an impressive full HD 40m. projection screen and finally a dining experience with the finest cuisine and unique entertainment !

The 700 guests including  tour operators, freight and end-u involved in the transportation sector participated in a unique and memorable staged event that celebrated in style the route launch.

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