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Emirates

Route Launch Gala Dinner

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THE BRIEF

To unveil the new Emirates route launch to global media, and VIP guests for the first time in way that celebrated its position as the world’s finest airline carrier.

THE RESPONSE

A dazzling launch event at Geneva Palexpo– from a bare shell to a turnkey structure , the concept was based around the Emirates world that needed to showcase all services available on-board as well as transit experience
Following the traditional welcome with Arabic coffee and hostesses, the 3 class suites were introduced in a dazzling environment.

After this sequence, the audience were led into a purpose built amphitheater where a 40m wide projection screen displayed a theatrical aircraft for presentation. Guest star Stephane Rothenberg ran through a well rehearsed scenario with a protrusive and immersive stage.

The evening ended with a surprise performance by Kool and the Gang .
M. Tim Clark, Chief Executive Officer, Emirates said “Congratulations to the team for an outstanding event. Our new route was presented in an exciting way with great style and class. The set blended perfectly with the surroundings and created a very, very special evening.”

The event received global coverage across multiple media channels, including significant traffic on YouTube. Further to this initial collaboration, Events Concept has produced an additional 5 events in Switzerland and overseas for Emirates.

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