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Frédérique Constant

Ten years of heartbeat manufacture celebration

THE BRIEF

A decade had passed since Frederique Constant launched it’s first heart Beat Calibre, gathering passionate friends under one roof to celebrate this key milestone with a celebration was a must.

THE RESPONSE

In the presence of the employees of the Brand, its customers and journalists, the Geneva-based watchmaker Frederique Constant celebrated the 10 years of its calibre the “Heart Beat Manufacture”, now an iconic signature of the Brand, in the famous Building « Batiment des Forces Motrices » Geneva – Switzerland.

 Guests were welcomed in the magnificent machines space of the BFM, where they were able to discover the new traveling Manufacture Exhibition with its luxurious thematic trunks, presenting the various collections; an exhibition that will begin its world tour from June.

During the official presentation, which took place in the big theatre, staged artists redrew the history of the brand since its creation, as well as the ten years of development of the in-house calibres of the Frederique Constant Manufacture displayed through a scripted video design.

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