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Infiniti

F1 Infiniti Brand activation – Milano

Photo-2_-Infiniti

THE BRIEF

During the Monza F1 Grand Prix, Infiniti wanted to through a farewell event to thank Infiniti Red Bull Racing driver Mark Webber and also activate the brand in the streets of Milano.

THE RESPONSE

In just under three weeks, our team implemented extensive visibility for Infiniti towards fans and VIPS.

The concept took quarters at the Armani Hotel and street side with exhibition of IRBS F1 vehicle.

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