Infiniti Gate Act I – London
Infiniti is determined to become leader in the luxury car segment niche, a strategic positioning imposing a certain lifestyle visibility necessitating a conceptual approach that speaks to their audience.
Our agency created the “Infiniti Gate” from scratch through a concept of lifestyle events based on technology.
Prior to Goodwood Festival of speed, the inaugural Gate was held at the heart of London in Covent Garden. A thousand selected VIP guests discovered an atmosphere that makes Infiniti so special.
Technology immersed guests through live acts, specific decoration and exceptional interactive displays. Guest DJ Mark Ronson tied up the event like a masterpiece to create the most memorable lifestyle party of London’s summer.
Act I is only the beginning…