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Mazda

Swiss Summer Tour

THE BRIEF

With the release of the all new Mazda 6 AWD sportwagon, Mazda wanted to create brand and model awareness through the summer months in Switzerland.

THE RESPONSE

With a team of 7 Mazda drivers, over 10 000km were driven throughout Switzerland over a period of 2 months. The roadbook included presence at major festivals, public gatherings and interacting with prospective buyers ensuring a detailed car explanation.



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