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Montblanc

SIHH Gala Dinner

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THE BRIEF

During Geneva’s SIHH watch fair, Montblanc initiated an immersion  into Vasco de Gamma’s historic voyage, previewing the launch of an exclusive timepiece.

THE RESPONSE

As guests arrived to Geneva’s President Wilson terrace pool, guests discovered the initial voyage departure with portholes and imagery displaying the atmosphere in 1498 with his route projected onto the venue’s water surface. As guests arrived into the reception space, timepieces were displayed under the stars symbolising how he navigated and final act being the arrival in India with specific decoration.

Jerome Lambert, Lin Dan, Guey Lun Mei, Pierre NineyIMG_2911 IMG_2914 IMG_3288