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Prada

Geneva Store Opening

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THE BRIEF

The 800m2, 3 level store right in the heart of Geneva’s Rue du Rhone street was set to be a prime location. The launch event needed to be a very special moment.

THE RESPONSE

After a thorough venue research, the Gate concept invested the Zenzakan in Frankfurt’s downtown financial district. Guests descended into a technological universe, greeted by robots and interactive performers, guest star DJ Paul Van Dyke simply electrified the evening atmosphere Act ll is only an extension of the Gate concept, to be continued…

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