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Procter & Gamble

Sassoon brand activation

THE BRIEF

Sassoon is a well established brand that needed to showcase products in an innovative manner through a series of internal roadshow events.

THE RESPONSE

By taking a traditional stand design and turning it on it’s side, Events Concept created an unprecedented concept that matched perfectly the brand’s corporate identity. With compact crating for ease of shipment and easy to install showcases, the unit was shipped to european exhibitions.