Through this exposition, Caran d'Ache wished to celebrate human imagination. A limitless imaginary that inspires the brand to perfect the manufacturing of its creations. The event took place in a location closely linked to the creative world of the brand: the School of Art and Design of Geneva. The Events Concept team challenged their limits once again to meet all of the brands expectations and come up with a tailored concept to make this event a complete success!
Upon arrival, guests discovered an interactive mural display to entertain guests in the cocktail area. A first curtain rise revealed the pieces previously presented during the opening speech. A model of the city of Geneva, as well as four pillars were the centerpieces to make this exposition modern, fun and interactive. Moreover, a first workshop with one of the brands' craft man, and a second one around calligraphy completed the event. Through this exposition, we wanted to highlight the city where Caran d'Ache was born: its Promenade des Anglais, Flower Clock, Jet d'eau and so much more.
Later in the evening, a second curtain rise, invited guests to a surprising and unforgettable dinner. Thanks to strategic lighting on each table, we created different atmospheres throughout the entire dinner to immerse each guest in a limitless imaginary.