Japan as guest of honour
The Geneva Book Fair offers visitors of all age groups and professionals for 5 days together in a convivial and festive opportunity to meet and exchange around a same passion. Authentic encounters between publishers, authors, distributors, dealers, media representatives and other players in the world of writing and culture.
For this edition, Japan was the guest of honor, presenting its cultural and literary richness. An exhibition space of 504 m2, designed by a Japanese architect, reflected the cultural diversity of the country, where aesthetics and refinement were the watchwords.
A variety of animations in reference to Japanese culture invited visitors, with varied interests, to enter the universe of the land of rising sun.
This fair was a unique opportunity to promote Japanese culture internationally.