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Route Launch Gala Dinner

To unveil its new connection between Geneva and Dubai to the international media and VIP guests, Events Concept worked together with Emirates. The company wanted to seize this opportunity to celebrate its world's leading position of best airline in the UAE and Middle-East.

A dazzling launch event was first held at Geneva Palexpo, where the entire set-up was developed and built from scratch. The concept reflected the Emirates world, highlighting and showing all of the services available on board, as well as the Lounge experience in transit. Following a traditional welcome with a typical Middle Eastern coffee tasting, the suites of the three different classes were unveiled in a resplendent environment. After this sequence, the audience was guided to a custom-made amphitheater, where a 40m wide screen for the official presentation had been installed. Our distinguished guest, Stéphane Rothenberg, through a well-prepared scenario and thanks to an immersive set-up, propelled guests into the special world of "Emirates" travels. The evening ended with a surprise performance of the band "Kool & the Gang".

Mr. Tim Clark, CEO of Emirates, said: "Congratulations to the entire team for this outstanding event. Our new Geneva-Dubai route has been unveiled with delicacy and elegance, with a set up that blended perfectly with the surroundings and created a very, very special evening". The event produced a huge global media coverage, including significant traffic on YouTube. Following this collaboration, Events Concept has produced different events alongside Emirates, in Switzerland and around the world.

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