VIRTUAL LIVECAST TO JAPAN
Hublot's Japan flagship store in Ginza was host to a unique product launch with the presence of artist Takashi Murakami, selected guests and a global livestream. With travel lockdown, it was impossible for Hublot's CEO to be physically present, hence a virtual solution was created.
The stage in Ginza was designed to include a translucide LED screen that relayed the inaugural speech from Nyon, Switzerland. Seamless interaction with Takashi Murakami and audience engagement provided a visionary method to engage a live conversation from 2 points around the globe in matrix style !