Dubaï Route Launch
The goal of this event was to deliver an Emirates experience that engaged, educated and entertained a B2B audience for the Geneva to Dubai route opening.
For the occasion, the Events Concept team transformed Geneva Palexpo’s exhibition hall into an Emirates hospitality structure. With multiple live demonstrations of star products from first and business class, an amphitheater with an impressive full HD 40m. projection screen, as well as a dining experience with the finest cuisine, this event was thought through to make guests live a very exclusive moment.
Around 700 guests were present including tour operators, freight and other stakeholders involved in the transportation sector, for a unique and memorable event, that celebrated the Geneva-Dubai route launch.